Loyalty & Gamification
Loyalty that plays.
Points, tiers, streaks — beside your memberships or inside them.
Every visit, class and coffee earns. Points climb tiers, tiers unlock perks, streaks and badges keep it fun — and it all runs org-wide, standalone or hybrid with your memberships. One balance, every venue.
Earned across 4 venues · 12-visit streak
560 pts to Platinum — priority booking + guest passes
Coexist or hybridize
Three ways to run it. One engine.
Loyalty isn't a rival to memberships — it's the on-ramp, the multiplier, or both. Pick per org, change per season.
The on-ramp
No membership required. Walk-ins and guests earn from visit one — and every point is a reason to come back.
- Earn on bookings, classes, F&B and shop
- Tiers unlock better rates and priority slots
- CRM watches for the moment they're ready to join
The multiplier
Members earn points on top of their plan — spend it, streak it, climb it. The membership pays for access; loyalty pays them back for showing up.
- Point multipliers per membership tier
- Redeem into wallet credits, perks or guest passes
- Streaks and challenges drive the second activity
The classic
Some worlds don't need points. Run pure memberships today and switch loyalty on later — same member record, no migration.
- Tiers, trials, freezes and upgrades as ever
- Loyalty stays dormant until you flip it on
- History counts from day one when you do
What's in the box
Everything you need. Nothing you don't.
The points engine
Earn rules per venue, activity and spend — a visit, a class, a coffee, a booking each worth what you decide. One balance across the org.
Tier ladders
Bronze to Platinum — or your own metals. Auto-upgrade on points, auto-perks on arrival: priority booking, member rates, guest passes.
Rewards worth wanting
Points redeem into wallet credits, sessions, merch or perks — priced by you, settled through the same ledger as everything else.
Streaks & challenges
Weekly streaks, monthly challenges, "try a second activity" quests — the game layer that turns visits into habits, org-wide.
Badges & ranks
Milestones members can show off — first ice bath, 100 visits, sunrise regular — feeding the same ranks that live in Programs.
The conversion path
Loyalty guests are members in waiting. When points, streaks and visits say they're ready, CRM and the Strategist make the offer.
Pairs with
Ready when you are
Run the whole active life.
One demo, your venues, your numbers. Tell us about your doors — we'll show you what loyalty could earn.